In an increasingly digital world, traditional advertising methods may soon become extinct. PPC campaigns are simply more effective in reaching today’s digitally inclined audience, so if you aren’t using an eCommerce PPC agency to market your business, you are missing the writing on the wall.
If you’ve been hearing a lot about PPC agencies and want to learn more, or perhaps you’re still sitting on the fence and need more proof that having a marketing agency leverage online marketing tools for you can greatly impact your business, this article is for you.
What Does an eCommerce PPC Agency Do?
PPC or Pay Per Click is a type of marketing where advertisers pay for their ads each time it’s clicked—as opposed to paying each time it’s displayed on the Internet.
In effect, you are buying or paying for visits to your site. The higher the percentage of people going to your website via that add, or your click-through rate, the higher your conversions are going to be, which means higher revenue as well.
Basically, a PPC agency sets up and manages PPC campaigns. Agencies use PPC platforms like Google Ads, Amazon Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Twitter, and others.
But there’s a lot that goes on in PPC management. From researching keywords to use to grouping keywords into campaigns or ad groups, and from setting up landing pages (or the page where “clickers” are immediately taken to), to optimizing those pages for conversions, all these are part of your agency’s work.
Realistically, you can’t do all of that while processing your transactions, coordinating orders, responding to customers, or managing inventories effectively. This is where agencies come in. Let’s look at other benefits of having an eCommerce agency for your eCommerce business.
What Are the Benefits of Using a PPC Agency?
You might start thinking that sure, PPC marketing sounds difficult, but do you really need PPC advertising?
Well, if you’re in the eCommerce business and you aren’t using PPC, you are falling behind your competitors. Numbers back it up. Recent data from WordLead shows that paid ads redirect 65% of the traffic, whereas organic traffic only gets 35% of clicks.
If you want to settle on the 35% and focus on other marketing strategies that will get you organic traffic, then you are sadly missing out.
So yes, you need a PPC campaign and you need an eCommerce agency to help you with it.
Here’s one big reason why: you’ll be able to save money in the long run.
Why? It’s because PPC agencies already know that search engines like Google, for example, reward advertisers who create relevant, effectively targeted campaigns because Google basically wants users to be happy using the search engine.
No one wants to click an ad for a book only to be taken to a website selling MacBooks.
The reward is that you pay less for your ads. Less advertising cost means more profit. But you will only enjoy that if you know what you’re doing. In other words, doing PPC advertising right is important.
So do you really need an eCommerce PPC agency? Yes, you do. With an agency, you’ll also:
●Enjoy a large team of PPC experts at your disposal
●Save time doing marketing and use the time saved for running your business
●Save time learning marketing and learning how to measure your results
●Get your PPC campaigns running in less time
●See results for your PPC marketing efforts in less time
In conclusion, PPC marketing is great for your business, and getting a PPC agency to run a campaign for you can save you money, time, and all the headaches that go with it. More importantly, you’ll get expert help promoting your products, get visitors to your website, increase conversions, and get more sales.
Ready to Scale Your Business?
If you’re ready to grow your business, check out 1DigitalⓇ Agency. 1DigitalⓇ Agency has been helping eCommerce businesses get more bang for their buck for nearly 10 years. Get in touch with them today to get your team of PPC experts working together to scale your business.