Packaging for a product refers to the outer cover you create for the product. This will include the choice of the covering material, design, graphics, colors, and fonts used on the wrapper or can or container or bottle in which the product is stored. In fact, a good packaging can tell an impressive story about your product. Packaging appeals to the senses by engaging the buyer through touch, sight, smell, taste and sound. In short, it is packaging that hints the customers whether to buy a product or not. To land on the best packaging solution, you must answer a few questions that will help fine tune the packaging solution in an impressive, effective and compelling way.
Three basic questions to address while packing a product
During product package designing process, you must first address the three basic questions to get started namely the nature of the product, the nature of the target audience and the nature of the buying process.
The nature of the product will refer to what you are selling namely how big is the product, what is the composition of the product and whether it is delicate. Delicate materials for instance will need secure packaging. If the product is of odd dimensions, you must go for a custom packaging solution.
The nature of the target audience will decide whether the product will be used by men or women or children or adults or is common for all. You must also ensure if the target audience is environmentally conscious. Also find out if the buyers belong to a budget conscious group or has a disposable income to spend. In short, the ideal packaging solution is something that highly appeals to the customer. You must first understand the customer before getting started with the packing solution design process. If the product is targeted towards older audience, the text on the cover needs to be larger. For affluent customers, the packaging must suggest a sense of luxury.
The nature of the buying process refers to where and how the product will be shopped whether in a supermarket or a small boutique or online. If the product is to be sold online, it will need a different kind of packaging solution than if it is going to face the tough competition on the store shelf. If the product is to be shipped over long distances, the package must not have too much extra space that can cause the product to bend or lead to rattling of the product. Those that are to be displayed on the racks of a physical store need to sport an eye-catching packaging that will effectively compete with the other cutesy packages of the competing products.
Find the best product packaging company
To land on the best packaging solution, you must first find out a good product packaging design company as these firms are better capacitated and knowledgeable to provide the best packaging solution that will address several questions related to packaging.