Whether it’s an eCommerce or non-Ecommerce website, learn how you can avoid these common website design blunders when creating a great user experience for your website visitors.
Here are the top 10 common design mistakes that could be costing you sales and traffic on your eCommerce website:
1. The secret to a successful e-commerce site is to focus on the customer first. People aren’t going to buy your products or services if they aren’t sure why they want them. First, you have to understand your customer, and how they are making their decisions. Once you have that knowledge, you can start building an eCommerce website with a clear purpose.
2. Poorly designed product/category pages – this is probably the #1 mistake people make when it comes to ecommerce website design. Without high-quality images and descriptive text with testimonials, your customers won’t trust your product category. If they don’t trust your product, they won’t buy your products.
3. Inconsistent font styles – when designing your website, you want to make sure that you use the same font style throughout your site. Your customers will feel more comfortable if they are able to read all of your text if it was written in the same font style. Use no more than 2-3 fonts on your entire website.
4. Badly designed header and navigation – make sure that you use your header and navigation to organize your site. Don’t leave your visitors to wander around your website trying to find what they need. Your site needs to be easy to use and understand.
5. A good ecommerce website design is as much about function and aesthetics as it is about marketing and sales. That’s why it’s important to focus on functional design as much as on marketing and sales.
This means your website will have a good amount of focus on design and functionality. It means the design of your site needs to reflect your brand. You need to communicate to people who visit your website on the benefits of your products.
6. Poor website optimization – you need to make sure your website is optimized for search engines. Your site needs to be where people go when they’re looking for what you sell. They should find you naturally through search engines like Google.
7. Not having a tracking system – your website needs to be able to track your visitors. You need to know if your visitors are buying something from your site.You have to know where your customers are coming from, and how they’re making their purchases. Google Analytics is a good tool to use for this purpose.
Your site should be easy to use, so that people don’t have to think about how to make a purchase.
8. Not having a call-to-action (CTA) button – These are the buttons that will take your users to a page, or a specific section of your website. Call-to-action buttons are the little things that ensure your website is a success. You want your visitors to know what to do next. You can accomplish this by including call-to-action buttons on your website. an example is a button that takes the user to a product page by clicking on it.
9. Broken Links – if your website has links that lead to 404 error pages, then you should know that this is a common problem that can seriously affect your visitor’s experience on your site as well as your website’s ranking. Check your site for broken links to avoid users clicking a link only to find that it’s broken or leads to 404 error page.
10. Slow performance can be a problem for any website, but it’s particularly problematic for ecommerce websites. Slow performance is one of the most common reasons why people abandon a website before they find what they are looking for. When users can’t easily navigate your website, they’ll leave. Optimize your website to make it load faster and improve user experience.
In conclusion, as indicated above, there are many design mistakes that you need to avoid if you want to make sure that your eCommerce website converts.