While you are in search of the perfect SEO agency to support your boutique business, you will want to keep your eye out for some things that could mean a boutique SEO company is a good choice for your organization and a partner that can help you rank more effectively in the search results and generate higher organic traffic in the long term.
Check Out the Past Clients
Digital marketing companies and SEO agencies should all have a section on their website which is specifically devoted to their work for past clients. This is a valuable section for you to explore since it gives you a closer look at the kind of work that they actually do and not just say that they do. Take a look at their past clients and really process everything you see. Since you are looking for a boutique SEO company in particular, you would really want to see examples of past clients that were boutique shops. This shows direct experience in the industry. Then look at the work that they posted for those clients. You may not be able to see the examples of work right on the website, but it is still worth checking on. Then you can see what kind of work they do and how they perform as a boutique SEO company.
Experience in Different Industries
While you are examining the SEO agency’s portfolio of previous clients, you should also pay special attention to the industries that they served. It may not always be a boutique client, but it may be another that still relates to what you are looking for. Boutiques themselves tend to offer different kinds of products all in one location. It is still a great service if the boutique SEO company you are looking for has experience delivering SEO campaigns in these other industries as well. Namely, you would hope to see that the agency has experience with jewelry, apparel, accessories, and beauty brands. If your shop carries any of these types of products, you would want the SEO agency you are hiring to have a thorough understanding of these industries individually as well as collectively. This is a good sign for you as a boutique owner who will want to promote the individual products and brands carried in your store, but also the store itself. If they have experience delivering search engine optimization services in these more specific fields along with boutiques, then you should feel more confident.
Option for Content Marketing
The final detail that you should consider when looking for a trustworthy boutique SEO company, is an option for content marketing. It is great when the digital marketing agency you employ offers content marketing as a strategy because there is so much benefit to your business, but also because it tells you a bit more about the company. For one thing, it is a great option to see at an agency because content marketing means that they have staff members who devote their time to researching the industry and creating content based around it. This shows you that the company has an in-depth knowledge of the industry and actually devotes the time to learning more so it does not feel like they are treating your business the same way they would a business in any other industry. Another benefit of this is that content strategies can be highly rewarding to businesses. It is a great way of boosting SEO efforts and getting your brand out there more. It is overall a great service to you and one you should be excited to see. Similarly, it’s helpful to an SEO strategy if the same agency offers additional marketing services, such as social media marketing or even web development or web design to support their other services.
Partnering with the Best Boutique SEO Company
If you need any final recommendations for finding a great boutique SEO company that you can depend on, we can direct you to 1digitalagency.com. 1DigitalⓇ Agency’s eCommerce SEO experts have done some great work before for other boutique clients and related brands that offer things like jewelry or fashion pieces. You should take a look at their boutique SEO services and see if they could be a good fit for you.