Magento, which allows for nearly infinite customizations (and at least as many as any of the other hosted or open-source eCommerce platforms available today) is one of the most popular eCommerce centric platforms in the industry.
Over 1% of all websites on the internet are built on Magento (not just those dedicated to eCommerce) so there’s a good chance you’ve been on a Magento store once or twice before. Perhaps you even run one.
If that’s the case, you’re probably familiar with the fact that Magento, not being a SaaS platform, requires the user to provide for his or her own hosting, either in the form of dedicated or shared hosting.
In either instance, this places a large onus on the user and can complicate digital marketing efforts like SEO. Here’s how, what you can do about it, and why Magento SEO services are as valuable as ever.
One of the biggest issues with providing your own hosting revolves around site speed. SaaS platforms like BigCommerce and Shopify, which provide their own hosting and simply allow you to use the software, effectively guarantee high site speeds.
But if you have a Magento website and use shared hosting elsewhere, you have little control over that. Even worse, if you host your own data center but your servers are overtaxed, site speed can suffer. That can be a big problem for both UX and SEO over the long term.
Another problem of managing your own Magento website is that of site security. Again, since this is not a hosted platform, it’s on the administrator to secure the website, and not on Magento.
While Magento is a very well-respected platform and it’s possible to manage a very secure online store (Magento actually has some very robust security features and extensions) the site does not run itself. It is still the responsibility of the administrator, ultimately, to ensure that a Magento website is secure.
Security is another one of those features that directly impact both user experience and SEO. It is considered a ranking signal that will directly affect search engine rankings and moreover websites and brands lose a great deal of credibility without the little padlock at the left of the URL; and it’s even worse when an online shopper gets an overt security warning!
Magento is really good about rolling out updates on a timely basis, which can affect everything from site speed to security to bugs and much more. That said, it is once again the responsibility of the Magento user to ensure that these updates are completed. Magento does not automatically update itself and no option for that currently exists.
Therefore, if you want to keep your website running at peak performance and ensure the functionality of all of the “spokes on the wheel” so to speak, it’s on you to make sure your Magento website is updated on a regular basis.
Magento SEO Services Are the Ticket to Scalability
If managing all of those obstacles to providing your own dedicated hosting for a Magento website (simply for the purposes of search engine optimization) seems like a full-time job, it’s because it is.
At least, it’s a full-time job for anyone that’s not deeply familiar with Magento as an eCommerce platform and SEO as a staple of digital marketing. And even then, it’s a large-scale endeavor for some.
But not for a dedicated provider of Magento SEO services, whose core competency lies entirely with its ability to optimize Magento websites.
Work with an SEO agency with a proven team of Magento SEO experts that have authored success for many eCommerce stores in a wide range of industries. Genius eCommerce, at GeniusEcommerce.com, has been doing so for years.
Their proprietary SEO process enables them to develop SEO strategies for clients in diverse industries and on many different platforms, including Magento sites.
Start ranking more effectively in the search engine results pages and bring in more organic traffic to your website. Contact the SEO specialists at Genius eCommerce today.