Technology governing SEO is fast evolving and the search engines are quickly updating their algorithms. If your SEO efforts must bear the right results and must be relevant to the current times, you must ensure that the priorities of SEO specified by experts for 2021 are noted and implemented well in your SEO mission.
Changes with regard to search engines
SEO solely depends on major search engines notably Google. If Google brings in any changes to its modus operandi, priorities and algorithms, they will all have a wide ranging impact on SEO in 2021. While these changes can mean a significant loss to some businesses, they can also bring about profits to some businesses. Hence is tis necessary to update our understanding of the changes that have come in with regard to search engines.
Google deems page experience as an important ranking factor
Google says it is going to consider the page experience signals to guide its ranking factor. Page experience refers to what a visitor is likely to feel while interacting with a web page. A number of factors can impact the page experience of visitors including safe browsing, mobile friendliness, HTTPS and several others. Though these factors have been considered for ranking earlier too, they are now being more institutionalized and are made to work within the page experience framework. Also, Google is now fast introducing core web vitals as a significant part of the overall page experience. Some of the important elements of page experience will include loading speed, visual stability, and interactivity.
Google goes by the assumption that the page that ensures a good page experience will be more stable, secure, mobile friendly, more interactive, and will load faster. Only when a website is able to ensure a superior experience to the visitors, it can hope to effectively compete with the other sites and capture the top slots in Google ranking.
Yet another objective to introduce the new page experience ranking is to help non-AMP content to find a place among top stories feature meant for mobile phones. This is a principal way in which websites can drive more traffic to their information via mobile. This can also become a significant deciding factor for ranking for mobiles. Every Calgary SEO company will have a busy time in 2021 dealing with these changes.
Google wants to give momentum to mobile-first indexing strategy
Mobile-first indexing is around us for quite some time. First introduced to tackle a number of challenges and problems like matching the content of the desktop and mobile versions of webpages, Google now wants to focus more on this strategy to avoid any mismatch between rankings on mobiles and rankings on desktops during a time when mobiles are fast overtaking desktops in accessing the internet. Google is now indexing the mobile versions of the websites first instead of the desktop version. This process will let Google gauge the amount of content present on mobile sites and their relevance before displaying the results of any given search. Google has given clear guidelines on how mobile first indexing will have to be complied with by websites.
The proven assistance of a good Calgary SEO company will make your job easy and let your site rank high on search engines with a reasonable spending.