In today’s digital world, every business is working hard to grab its share of the online market place to promote its products and services among wider circles. Article writing and posting interesting information on your blogs are a sure way to drive more traffic to your website.
Studies show that over 50% of the traffic to top performing sites for instance ensues from Google, Google Scholar, and the other popular search engines. Therefore, it is necessary that businesses do their bit to make their content rank high in the search results.
Here are the tips to optimize the search results for your article so that people can find them, read and also cite your work. For businesses, these tips can help promote their posts among wider audience and generate more sales.
Make the title search engine friendly
According to a reputed Miami SEO company, the first tip to increase the visibility of your articles on the search engines is to make the title search engine friendly. To do this, include one or two keywords related to your topic in the titles. Also, remember to place the keywords within the first 65 characters of the title.
Keep the article title as short as possible
It is good to keep the title as short as possible. To make this happen, you can think of moving a phrase from the title to the first or second sentence of the abstract.
Optimize the abstract
Within the first two lines of the abstract, place the most important findings and the essential keywords. Do not forget that the search engines usually display only the first two sentences and not more than that.
Repeat your keywords
Find ways to repeat your keywords around 3 to 6 times. Understand that the purpose of the abstract is to convey the key points of the research you are presenting and this must be done concisely and clearly.
Use the select keywords throughout the article
The general rule is to repeat the keywords in the article in the ratio of 1 to 2 in the title, 2 to 3 in the abstract, and 5 to 7 in the keyword fields. Also, note that the keywords can be just words or keyword phrases that are bigger than single words.
Incorporate keywords into the headings
Headings do the job of tipping off the search engines to recognize the structure and content of the given article. Use Google Trends and Google Adwords to identify specific keywords useful to you. You must not forget that keywords are very important for A&I services and also SEO.
Use only those keywords that are consistent with your field
A popular Miami SEO company warns against the overdoing the efforts related to keywords. This can happen when you resort to keywords that are not consistent to your field. To ensure that you are using the keywords that are consistent with your field, you can check the major posts in your domain.
Ensure the natural flow of the keywords
Ensure that the keywords flow in a contextual way and in a natural fashion. Search engines hate too much repetition of keywords, which is known as keyword stuffing. This can even lead to the un-indexing of your article and it will become hard to find it online, defying the very purpose of why you create and post them.