In the fast-paced world of fashion and trends, there’s one aesthetic that has been making a remarkable comeback: the “Old Money” look.
Influencers all over social media are embracing this classic and timeless style with open arms – but what exactly is drawing them to it, and more importantly, how can you incorporate it into your own wardrobe? Read on below to find out:
A Glimpse into the Old Money Aesthetic
Also called “quiet luxury” or “stealth wealth”, Old Money aesthetic is all about sophistication, refinement, and a touch of vintage charm. It harkens back to an era when members of nobility and the upper class were at the pinnacle of society: think of the style of Princess Diana, Grace Kelly, or Jackie Kennedy. For more recent inspiration, look to the cast of the Gossip Girl remake or Sarah Snook’s character, Siobhan Roy, from the hit comedy-drama series Succession.
Old money aesthetic exudes a sense of heritage and tradition, and is characterized by tailored suits, classic dresses, fine jewelry, and timeless accessories. The hallmarks of this style of dressing include earthy tones, muted colors, and an emphasis on quality over quantity. It’s all about understated opulence and an aura of effortless grace. Old money never announces itself, is never loud, and never out of style.
The Irresistible Appeal to Influencers
Now, let’s unravel why influencers are flocking to embrace the Old Money aesthetic:
Timeless Elegance for the Modern Age
In a world where trends come and go in the blink of an eye, Old Money aesthetic stands out as a beacon of timelessness. Influencers are drawn to its enduring charm, knowing that their fashion choices won’t become outdated overnight.
Distinguishing from the Masses
Standing out is key for any influencer. Going with the Old Money aesthetic can set influencers apart by showcasing their unique taste and appreciation for heritage. It’s a way of saying, “I value tradition and sophistication,” which can be a refreshing change from the more common trends seen online.
The Quality Over Quantity Mentality
In the era of fast fashion, Old Money aesthetic encourages influencers to invest in high-quality, timeless pieces. This not only aligns with sustainability values but also allows for better content creation. Quality clothing and accessories have a palpable presence on camera, making for stunning visual content that resonates with followers.
Nostalgia and Storytelling
The Old Money aesthetic carries a sense of nostalgia, harking back to a time of grandeur and elegance. Influencers use this aesthetic to weave captivating stories around their fashion choices. Whether it’s a vintage family heirloom or a carefully selected accessory with historical significance, these elements add depth to their content, creating a strong emotional connection with their audience.
How to Wear It
1. Start with Classic Pieces
Begin by investing in timeless and well-tailored clothing. Look for well-fitted suits, blazers, and dresses in neutral colors like navy, beige, and gray. These pieces serve as the foundation of the Old Money look.
2. Add Timeless Accessories
Timeless accessories such as a gold tennis necklace, a string of pearls, or a vintage brooch can all add a touch of sophistication to your outfits. You can find an excellent gold tennis necklace from jewelry brand Suzanne Kalan, which offers them in a wide variety of styles and designs. Try the Golden Mini Tennis Necklace from their collection for a minimalist, fuss-free look, or go bold with the Golden Cluster 36” Tennis Necklace.
3. Focus on Quality, not Quantity
Quality should always take precedence over quantity. Choose pieces that are made to last, and take care of them.
4. Muted Color Palette
Embrace the muted color palette of the Old Money aesthetic. Opt for earthy tones, pastels, and subtle prints. These colors exude elegance.
The allure of the Old Money aesthetic lies in its timelessness, sophistication, and the opportunity to tell captivating stories through fashion. Influencers are drawn to this classic style for its enduring appeal in a world filled with fleeting trends.
By following the tips above, you too can embrace the Old Money aesthetic and infuse your wardrobe with a touch of timeless elegance.
