Optimizing an online store for search engines is important for all eCommerce stores, whether they’re built on Shopify or not.
If you have an eCommerce business and you’re on Shopify, there are many reasons why you should invest in your SEO and hire a Shopify SEO agency.
This article discusses the importance of including SEO practices in your eCommerce business and how your store can benefit from the guidance of SEO experts.
But first, what is Shopify SEO and how is it different from other SEO services.
What is Shopify SEO?
Shopify SEO is a search engine optimization strategy geared towards Shopify, the most popular eCommerce platform.
Shopify, as a matter of fact, has a lot of built-in SEO features. So when you build your store on Shopify, you automatically get all these SEO features designed to get you ranking high on Google.
Being on Shopify however does not guarantee online retailing success, Features such as auto-generated canonical tags, site maps, and meta tags help a lot, but SEO does not stop and start at building your online store.
SEO is more a process than a strategy in that you need to constantly employ it. Your Shopify store needs to be optimized continuously and regularly. This is where a Shopify agency can help.
Benefits of Getting a Shopify SEO Agency
Here are the top benefits of getting an SEO company for your Shopify business.
●You Get a Site Audit
SEO services typically include a site audit, particularly before they do any work on your site. A site audit can uncover issues that may be hurting your site and impacting the user experience.
So if you have broken links, unclean HTML codes, or big image files, and unnecessary Shopify apps that are affecting your page speed, you’ll benefit a lot from a site audit because aside from knowing what’s wrong with your site, the agency will also address all those issues.
The purpose of SEO is to improve your search engine results page (SERP) ranking, so when you get an agency to do the optimization for you, your online store will have what it takes to compete for the first page of search results.
Getting on the first page of search engines can mean a lot of things, not the least is getting more traffic to your website and thus increasing your conversion rate.
The more people you have visiting your website, the higher your chances are for making a sale.
Aside from that, an improved ranking also means a stronger online presence. If your Shopify store is occupying the most sought-after real estate on the web, your store will be more visible to shoppers.
●Increase Web Security
Secure Sockets Layer or SSL certificate is a requirement for websites asking for personal information, such as credit card details.
Essentially, what SSL does is encrypt the information exchange between the buyer’s computer and your store’s server. Websites that have their traffic encrypted by SSL are HTTPS websites. HTTPS is the secure form of HTTP.
The good news is that Shopify has a built-in SSL encryption, the bad news is it’s not immune to vulnerabilities.
So you want an SEO firm making sure your website is always secure because a secure website is a website shoppers leaving their credit card information on the web would want to visit.
●Measure Your SEO Efforts
What good is SEO if you’re not measuring your efforts? Without analytics, you’re going in blind not knowing what works and what doesn’t.
A Shopify SEO company will know how to collect and interpret the data to use it to your advantage.
SEO analytics can be very tedious and if you want to have more time actually running your business, you’d want to delegate this particular task to experts.
If you want a Shopify SEO agency to do all of the above for you, check out 1DigitalⓇ Agency and find out how they can generate organic leads for your store and impact your sales. 1DigitalⓇ Agency has helped thousands of Shopify businesses grow their online presence and increased their revenue. Contact them today at 888-982-8269 and see how your business can achieve the same results too.