If you are into business, you must have already come across the term SEO expanded as Search Engine Optimization. If you lack a clear idea on what is SEO all about or if you are looking forward to get started with SEO, here are the basics that will familiarize you with SEO.
How people find your product or service
People search for information, products and services online. Most online searches are facilitated by popular search engines with Google accounting for more than 75% of searches. When the Google search engine displays the results of the searches, it uses some parameters to prioritize the list. To make it more clear, there is a logic that Google follows for awarding the top ranks to some websites. Called as algorithms, your website must satisfy these criteria that Google uses to capture the top slots on the search engines.
Studies show that the first five results on Google get more than 67% of all clicks. Given this stats, every business on the earth is competing to grab the top slots on the Google Search to increase its visibility, get more traffic on its site, and land on more sales and profits. The objective of SEO is to implement a comprehensive strategy to let your page rank among the top results on Google.
White hat SEO and Black Hat SEO
When you work with a SEO company Alberta, you need to ensure that the company is reliable, knowledgeable and adopts the techniques approved by Google to enhance your website ranking on Google.
Some fraudulent companies want to allure businesses by showing them quick results and therefore follow the strategies branded as black hat SEO strategies. These strategies try bending and breaking the rules to make your site rank high. Though you will see quick results first, in the long run, Google has its own ways to find out these fraudulent practices and penalize your website that can do the biggest harm to your visibility. Hence you end up losing more than what you have invested.
A good SEO company Alberta will always adopt genuine practices to bring traffic to your website. Known as white hat SEO strategies, these techniques focus on relevant content, web-labelled images, working with the grammar of the sentences in the content, HTML complying with the standards, unique and relevant page titles, appropriate links and references. These strategies can bring about a good traffic to your website and pave way to sustainable results in the long run.
The importance of choosing the right SEO company
When you have decided to work on the SEO of your website, you are making the right decision that will enhance your prospects of increasing the page rankings for your site resulting in more traffic, more sales and more profits. Nevertheless, your investment in SEO will become meaningful and give the desired results only when you work with the right SEO company. A good SEO company that is knowledgeable, has employed accomplished professionals can help you land on the best results with your SEO mission.